Key Accounts Management

Key accounts refer to esteemed clients or enterprises that an organization oversees, yielding substantial profits through sustained and consistent business engagements over time. Exploring strategies and models to nurture such accounts and instill added value for the sake of fostering enduring business relationships becomes pivotal. This program undertakes a comprehensive exploration of the intricacies entailed in establishing key account relationships. Participants will acquire the proficiency to identify tailored key account management strategies applicable to their significant clientele, while also mastering the art of cultivating enduring relationships with diverse key accounts.